As a digital marketing expert, I have seen firsthand the impact that search engine optimization (SEO) can have on a website's traffic and overall success. SEO is the process of improving the quality and quantity of website traffic from search engines, such as Google, Bing, and Yahoo. Unlike other forms of traffic, such as referral or social media, SEO targets unpaid organic results. This means that by optimizing your website for search engines, you can attract more potential customers without having to pay for advertising.
It's no wonder that SEO has become an essential part of any successful digital marketing strategy.
