Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings). Technical SEO refers to improving the technical aspects of a website to increase the ranking of its pages in search engines. Making a website faster, easier to crawl and understandable to search engines are the cornerstones of technical optimization. Technical SEO is part of on-page SEO, which focuses on improving the elements of your website for higher rankings.
It's the opposite of off-page SEO, which is about generating exposure for a website through other channels. Technical SEO is the process of optimizing your website to help search engines like Google find, crawl, understand and index your pages. The goal is to find and improve rankings. Technical SEO refers to anything you do that makes your site easier for search engines to crawl and index.
Technical SEO, content strategy, and link building strategies work together to help your pages rank high in search. Technical SEO is a subcategory of SEO that involves optimizing the infrastructure of your website so that search engines can easily crawl and index it. It deals with the technical components of your website, such as sitemaps, page speed, URL structure, schema, site navigation, and more. Technical SEO refers to the process of optimizing your website for the crawling and indexing phase.
With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems. Traditionally, the phrase technical SEO refers to optimizing your site for crawling and indexing, but it can also include any technical process aimed at improving search visibility. I'm glad that my technical SEO checklist helped you get an idea of what technical SEO is and how it works. The good news is that most technical SEO issues can be fixed with a simple update so you can start seeing the benefits as quickly as possible.