As a digital marketing expert, I have seen firsthand the impact that search engine optimization (SEO) can have on a business. While there are many elements that contribute to a successful website, one of the most crucial is the backend optimization. However, it's important to not overlook the visual elements of a site, such as white space. This seemingly empty space on a page can make a significant difference in user experience and ultimately, search engine rankings. Did you know that 83% of users expect pages to load in three seconds or less? If your site doesn't meet this expectation, you'll likely see a high bounce rate and lower rankings on Google.
This is why it's essential to use keywords that attract users to your site. For example, if you have a mobile phone business, your keywords may include “cell phones” or “Apple cell phones”. These keywords will help users find your products and services through search engines. When it comes to optimizing your site for SEO, there are many tools and platforms available to help. Some of the most popular ones include Moz, BrightEdge, Searchmetrics, and Linkdex.
These platforms offer features such as keyword tracking, research, and identifying opportunities for on-page and off-page SEO. A great example of the power of SEO can be seen with America's Best, a national eye care brand with over 500 retail stores. Despite aggressive growth plans and traditional advertising methods, they were not seeing the results they desired. This is when they turned to digital marketing and local SEO. By implementing an effective SEO strategy, they were able to drive growth and increase their online visibility. At Cardinal Digital Marketing, we specialize in helping multi-location businesses achieve success through digital marketing.
Our belief in the democratization of digital marketing has allowed our clients to see great returns locally. We are proud to have been recognized on the INC 5000 list for the past three years. When it comes to SEO, it's important to understand the power of keywords. For example, the top result for a search query will typically receive between 40-60% of the total traffic for that query. This is why it's crucial to target the right keywords for your business.
But what about more specific queries, such as “what is link building?” or “why are backlinks important for SEO?” These are also important keywords to consider when developing your SEO strategy. One of the best ways to learn about SEO is by viewing real-life examples of successful campaigns. By seeing how others have implemented SEO strategies, you can gain valuable insights and apply them to your own business. However, it's important to note that every industry and business is unique, so what works for one may not work for another. For example, after reviewing various examples of SEO campaigns, I have come to the conclusion that using the homepage as an SEO target page may not be the best approach for every industry. It's essential to consider your specific business goals and target audience when developing an SEO strategy.
