As a digital marketing expert, I have seen firsthand the impact that SEO and PPC can have on a website's traffic and conversions. In fact, when these two strategies are combined, they can contribute to up to 65% of traffic and over 50% of conversions for our clients. Not only do they work together to improve a website's ranking, but they also have long-term benefits for both organic and paid search results. However, there is often a divide between SEO and PPC agencies, with each one specializing in their respective service.
In this article, I will explore five ways in which SEO and PPC can work together to enhance your website's visibility, increase leads, and ultimately drive revenue.
