SEO pays off if you have the right strategy and work with a partner who knows how to get results. Around 93% of online experiences start with a search engine, and the closing rate of SEO leads is much higher than that of traditional marketing. Therefore, SEO provides an impressive return on investment (ROI). Companies are still making money because Google places them at the top of search results.
To answer the question, yes, SEO is a valuable investment and is worth the investment. You're creating an asset for your company by investing in SEO. In short, it pays to invest in search engine optimization because it has long-lasting results that have generally resulted in an ROI of more than 200%. In a study by Econsultancy, it ranks as one of the best marketing channels in terms of return on investment.
When you rely on your website to drive business at any level, it's imperative that you can control your SEO. Most SEOs get too caught up in specific search metrics, such as SERPs (search engine results page), rankings, and organic traffic. Similarly, by investing in SEO, you create long-term value for your website that will continue to build up over time. At first, however, it's recommended to use PPC to get traffic and paying leads while your SEO works in the background.
A team's lack of technical knowledge can prevent work from moving forward, and the impact of SEO is limited when changes can't be made. As mentioned above, if you hire the wrong SEO company, for example, a blackhat SEO agency, and they rank your website using banned tactics, Google could slap your website with a penalty and you could lose all your rankings. If that's the case, it might be time to reconsider your strategy or provider, rather than abandoning SEO as a component of your marketing strategy. If you answered Yes, I suppose you're getting little or no value and it could be damaging your website's ranking if the company that takes care of your SEO is creating spam links that Google penalizes.
When it came time to review their SEO strategy, they shyly confessed that they didn't really know what SEO was, but that they simply knew they needed it. We have all the information you need to know about why you need SEO, how to invest in it, and everything you might need to convince your organization's undecided stakeholders. Regardless of your limitations, an SEO expert can advise you on what solutions can help you see some movement in your rankings. There are a large number of professionals trained in various aspects of SEO, including technical SEO, keyword research, and content creation.
But when SEO (or paid search) is part of a website package, it's usually done in a generic way with automation rather than a personalized strategy. If your website already ranks high in search results, that's great, but it means you need to keep investing in SEO to stay there.