The term refers to how well the information on a website corresponds to a search query. Relevance criteria include content items such as visible text, as well as images or videos. Researching keywords (the search terms your target audience uses) is perhaps the most important SEO factor after creating good content. It will help you develop content that “responds to what people are looking for.
Keyword research can also bring benefits beyond ranking for those queries. Don't despair, there are still a lot of things you can do to improve the structure of your site and your SEO content. And, as we've identified, producing useful and relevant content is the name of the game if you want to rank in search engines. Because organic search is the most prominent way for people to discover and access content online, a good SEO strategy is essential to improving the quality and quantity of traffic to your website.
Without high-quality content, you can't realize all the benefits of SEO: Your website's relevant and useful content motivates your website visitors to stay longer, and this can have a positive impact on your search rankings. These pieces of content are classified according to their order of usefulness and relevance to the user performing the search. SEO content that focuses on the most common keywords should be on the top-level pages of your website (homepage and pages one level below your homepage), while content that focuses on long-tail keywords should be more at the bottom of your site. While we'll talk about that later in this chapter, Maddy Osman put together a comprehensive resource on How to Evaluate the SEO Value of a Piece of Content that delves into the topic.
Creating and investing in a clear content strategy is critical to the success of your SEO, since almost every other factor depends on the quality of the content. Yoast SEO comes with a Semrush integration that offers suggestions for related key phrases, including search volume trends. SERP tracking and analysis for SEO experts, STAT helps you stay competitive and agile with up-to-date information. The relevance of content for SEO contrasts with the current relevance insofar as it focuses on the meaning of the text of the website and is not primarily related to links between websites.
With Google Chrome, check the top SEO metrics instantly for any website or search result as you browse the web.