The short answer is that SEO is very effective not only for generating traffic, but also for generating leads and sales. The long answer includes research and data, not just empty statements. Most SEOs get too caught up in specific search metrics, such as SERPs (search engine results page), rankings, and organic traffic. Companies are still making money because Google places them at the top of search results.
SEO pays off if you have the right strategy and work with a partner who knows how to get results. Around 93% of online experiences start with a search engine, and the closing rate of SEO leads is much higher than that of traditional marketing. Therefore, SEO provides an impressive return on investment (ROI). To answer the question, yes, SEO is a valuable investment and is worth the investment.
You're creating an asset for your company by investing in SEO. And while it's not impossible to experience the benefits of SEO sooner rather than later, there's no way to guarantee how quickly Google will factor in optimization. If that's the case, it might be time to reconsider your strategy or provider, rather than abandoning SEO as a component of your marketing strategy. There are three important qualitative factors to consider before determining if investing in SEO is worth it.
While each of them is worth considering, the bottom line is that it would be difficult to find a business website that can't benefit from SEO. You would use SEO to try to get your website to appear in search results when someone in your city types “Handyman in your city” or other related keywords. No matter where you stand, it's understandable to assess whether your investment in SEO is really worth it. Although it takes longer to run an effective SEO campaign, it pays to spend time and effort on organic search.
In the golden age of SEO (which was just a few years ago), you could easily target very specific keyword phrases. In most cases, business decision makers decide to ditch the investment in SEO because they never saw that it really improved real revenue generation. Because it tends to be faster, paid search advertising is sometimes considered a higher investment than SEO, but this is simply not the case. I hope that for some of you who read, you are now better prepared to answer your own question of whether a paid SEO campaign is worth it for your business.
However, I will say this, anyone with some extra time can YouTube all the SEO tactics and work on developing the skills to understand the software needed in a competitive market such as dentistry, law firms and Internet marketing. According to Wikipedia, “SEO is the process of affecting the visibility of a website or web page in the unpaid results of a search engine. Obviously, if you've invested in SEO, you're looking for better organic visibility in search engines through higher keyword rankings, which will help increase your organic search traffic.