Whether you invested in SEO from the beginning or just starting out, it can continue to be a major driver of traffic and leads to your website. Content optimization for search engines is very much alive. Old-school methods have disappeared, but contemporary methods that focus on the way search engines “judge content today” are very much alive. Although some SEO tactics that were effective in the past have stopped working, SEO continued to evolve.
Constantly reinventing itself to try to better adapt to user intent, eliminating ineffective and fraudulent tactics to improve. Old practices will no longer work and could instead result in huge sanctions. In this scenario, keeping up to date on all updates to Google's search algorithms is the only way forward. You need to focus on technical and content SEO, write good title tags and goals, design a consistent page layout, update your XML sitemaps, make sure Google can render your content, and much more.
With real-world education and practice, the most successful SEOs learn to master these once confusing strategies and implement them as intended. You can learn how to perform On-page optimization on your WordPress website with the Yoast SEO plugin. SEO is what helps users find it in the first place, and even the best content is useless if no one ever sees it. Voice search is also becoming more popular among smartphone users, which means that your business has even more chances of being found organically, which makes effective SEO especially important.
Google's updates have meant a better search experience for consumers, and as such, businesses need to update their SEO strategies rather than dismiss them as ineffective. So yes, SEO is still relevant (more than ever, in fact, especially considering the recent update) and here's why. What worked well years ago probably doesn't work as well, or at all, for various avenues, such as email, social media, SEM, branding, and of course SEO. But is it SEO's fault, or is it that companies don't keep up with developments enough? Gaining the trust of your audience and transmitting your authority is easier with organic channels, such as SEO, where people find information at their own pace.
As every year, some optimization activities become obsolete or irrelevant (due to Google algorithm updates that are often released), people unnecessarily rant about the death of SEO. Work with experienced developers who know SEO, conversion optimization, and other digital marketing strategies that will drive you more sales. But you need to know how to do SEO correctly if you want to reap all the benefits without Google Panda cutting you off. The easiest way to get your business to appear at the top of their searches is to optimize your website for SEO.
But at the same time, they also provide new opportunities for the SEO of high-quality content, images and videos.