In a nutshell, keywords are not case-sensitive. You don't need to use two different keywords. For example, one for upper case and one for lower case. Google says that SEO keywords aren't case sensitive, and I think that solves it.
When you use appropriate SEO keywords that include upper and lower case letters, your content will appear in Google search results. And most of the time, people will find your content in the top ten search results for those keywords. It is beneficial to include search phrases in the title tag, meta description, heading tag, and context to establish a keyword focus. If this is not the case, it may happen that the search engine does not consider the web page relevant for a specific keyword search and therefore places it lower in the ranking or does not include it at all in the SERP.
Currently, keywords are not case-sensitive, as Google interprets all searches in lowercase letters. However, in the future Google could introduce a case-sensitive search, and case sensitive keywords. Search engines like Google treat all keywords similarly, regardless of whether they are lowercase, uppercase or a combination of both. Keyword research plays a critical role in any website SEO strategy.
Using SEO keywords that contain upper and lower case letters is a great way to ensure that the content of your website appears in Google search results. A keyword is a phrase used in the SEO industry to describe what a user searches on Google to respond to a query. If the number of logged in visitors continues to grow, it can be difficult for webmasters to optimize their sites based on keywords. Let's add it to your SEO toolbox and dig deep into keyword capitalization and other super fun stuff, so wait.
Whether you're looking for a service, a brand, or a person, keywords are what allow us to understand the types of searches a potential customer uses to search for something. I am often asked if SEO keywords are case sensitive and how text capitalization affects search engine optimization. Of course, the keywords themselves will give you a solid idea of the intent of the people who search for them. Google, according to its updated search algorithm, states that keywords with capitalization and without capitalization are considered the same.
So if you're concerned about SEO and capitalization, the best way to do that is to use correct spelling, punctuation, and capitalization. Google will know if your content is useful to users or if it only has keywords to rank you at the top of search results. Google doesn't care about case-sensitive URLs as an SEO issue, but you need to make sure your website URLs are all lowercase. If you use uppercase tags in the title and a user searches for the keyword with exact capitalization, the search results will be the same.
As customers use keywords in search of products and services, websites and brands also use keywords to create their content, which is then used for SEO.