So, the simple answer is “yes”, SEO pays off for any small business, even those that don't operate online. Companies are still making money because Google places them at the top of search results. To answer the question, yes, SEO is a valuable investment and is worth the investment. You're creating an asset for your company by investing in SEO.
SEO can be of great value to your business. Yes, an SEO agency will optimize the website for those specific phrases, but ultimately, Google has the power in what you do and what you don't rank for. So, in this case, is SEO worth it? Do you want to reduce the cost per acquisition of your potential customers? If so, then YES, SEO is worth it. That's why it's so important to hire an SEO company that focuses on white hat SEO practices in the long term.
The only common metric that every SEO agency puts on the face of every business owner who hires them is website visitors. To determine if SEO is worth the resources and investment, you should carefully consider what “is what you want to get out of an SEO investment. When it came time to review their SEO strategy, they shyly confessed that they didn't really know what SEO was, but that they simply knew they needed it. So is SEO worth it? If that quality of your visitors is important and you want to convey a better sense of trust, then yes, SEO is worth it.